What is Google Analytics?Termed as the world’s best freemium web analytics service offered by Google that tracks and reports website traffic. Currently it is used by over 50 million websites world-wide and is a vitally important component of your online marketing efforts.
Why we do Google Analytics?By having your business online hundreds and thousands of data points are being collected every single day, be it from your website, marketing landing pages, email marketing campaigns and your social media footprint. This is vitally important information about your business all of which can you can use to improve your marketing strategies, marketing planning and improve your business as a whole. Identifying audiences for your remarketing purposes can all be derived from having Google Analytics present on your website. Furthermore, Google Analytics and Google Ads were designed to work together to gain deeper insights into your pay-per-click advertising campaigns, making it a no brainer to ensure you have your bases covered with Google Analytic tracking on your website.
How do we do Google Analytics?Simple, we can insert a few lines of code into your website, and we start tracking your website traffic. We, however prefer to use Google Tag Manager to manage your Google Analytics tracking adding an additional layer of tracking which can be customised to further enhance the insights derived from the Google Tag Manager Data Layer. Once, we are tracking we then analyse and interpret the results for you with customised reports.
Got no insights into your how well your website is performing or unsure if you have Google Analytics installed? Fill out the form and we will get in touch with you soonest.